Guides
The Reseller Playbook
Practical guides written for people who actually flip — from the thrift rack to the tax return. Pick the stage you’re stuck on.
Start here
15 min read
eBay Complete Beginners Guide for ResellersStep-by-step: account setup, sourcing, pricing, shipping, fees and scaling — from sellers with $1M+ in eBay sales.Read guide Playbook14 min read
Thrift Store Sourcing: What to Buy and What to LeaveThe 3-second rack scan, label and era tells by category, condition checks, and the shelf math that keeps you from buying inventory that never makes money.Read guide Playbook13 min read
How to Price Used Items to Actually SellA repeatable pricing framework: sold comps vs. active asks, sell-through rate, condition adjustments, auction vs. Buy It Now, Best Offer settings and a price-drop cadence.Read guide Not sure where to sell it?
Our starting-point picks by item type — guidance, not rules. Check sold prices for your exact item.
- Women’s clothing: Poshmark, Mercari
- Designer menswear: Grailed
- Y2K & streetwear: Depop, Vinted
- Vintage (20+ yrs) home & jewelry: Etsy
- Records & CDs: Discogs
- Music gear: Reverb
- Trading cards: TCGplayer, Whatnot
- Sneakers: StockX / GOAT
- Phones & tablets: Swappa
- Furniture & bulky items: Facebook, OfferUp & local
Sourcing
What to buy, what to leave on the rack, and the math to do before you pay.
Pricing
Read sold comps like a pro and price to sell, not to sit.
Playbook13 min read
How to Price Used Items to Actually SellA repeatable pricing framework: sold comps vs. active asks, sell-through rate, condition adjustments, auction vs. Buy It Now, Best Offer settings and a price-drop cadence.Read guide Playbook11 min read
eBay Sell-Through Rate Explained (and How to Use It)What sell-through rate really measures, how to calculate it by hand on eBay, rough benchmarks, and how to turn it into buy/pass decisions at the store.Read guide Listing
Titles, item specifics and photos that get found and get clicked.
Playbook12 min read
How to Write eBay Titles That SellAn 80-character title formula by category, keyword order, what eBay search actually says it rewards, how titles and item specifics work together, and before/after rewrites.Read guide Playbook12 min read
eBay Item Specifics & Size Requirements for Apparel (2026)Why size, size type and other required item specifics decide whether clothing and shoes show up in filtered search — and how to find and fix missing specifics in bulk.Read guide Playbook9 min read
How to Measure Clothes for Resale (Pit-to-Pit, Rise, Inseam & More)Exactly where to measure tops, bottoms, dresses and shoes, flat vs. doubled numbers, how to photograph the tape, and why labelled measurements cut returns.Read guide 15 min read
eBay Complete Beginners Guide for ResellersStep-by-step: account setup, sourcing, pricing, shipping, fees and scaling — from sellers with $1M+ in eBay sales.Read guide 2 min read
eBay Photography LightingA simple lighting setup that makes your photos — and your prices — better.Read guide Selling & Offers
Offers, crosslisting and the habits that turn views into sales.
Playbook11 min read
Sending Offers to Watchers on eBay: Rules, Timing & TemplatesHow eBay's send offers to interested buyers works, the rules you can't break, when to send, discount ladders that protect margin, and message templates.Read guide Playbook12 min read
The Practical Crosslisting GuideWhen crosslisting pays for itself, what each marketplace is best at, how to delist fast and avoid double sales, and a simple inventory system that scales.Read guide Playbook9 min read
The Reseller Seasonal Selling Calendar: What to List Each MonthMonth-by-month: what buyers shop for, when to list it, and when to source it — back-to-school, Halloween, Q4, tax-refund season and the summer slowdown.Read guide What Is Crosslisting?A beginner introduction to listing your inventory across multiple marketplaces.Read guide Best Crosslisting AppOur breakdown of the crosslisting apps resellers actually use.Read guide Why Do People Share on Poshmark?How Poshmark sharing works and how it affects your sales.Read guide Marketplace Guides
How each platform really works: fees, shipping, promotion and what sells there.
Playbook8 min read
How to Sell on Poshmark in 2026: Fees, Sharing, Offers & ShippingListing, sharing and Posh Parties, offers to likers and bundles, the $2.95/20% fee, the flat shipping label and the 4×6 setting — and what actually sells on Poshmark.Read guide Playbook8 min read
How to Sell on Mercari in 2026: Fees, Shipping & PromotionsMercari’s 10% fee model, prepaid vs. ship-your-own labels, the 4×6 paper size, Smart Pricing, Promote and offers — with worked payouts.Read guide Playbook8 min read
How to Sell on Depop in 2026: Photos, Boosting, Shipping & FeesShooting for Depop’s style-led feed, when Boosted listings pay, USPS labels and QR codes, and Depop’s fees in the US and UK.Read guide Playbook8 min read
How to Sell on Vinted in 2026: Buyer-Pays Fees, Labels & BumpsWhy Vinted charges sellers nothing, how shipping and labels work (and printing A4 labels on 4×6), Bumps and Spotlight, and what sells in the UK, EU and US.Read guide Playbook8 min read
How to Sell on Whatnot in 2026: Live Shows, Fees & First ViewersGetting approved, running your first live show, auction formats, the September 2026 tiered commission, shipping and how to get your first viewers.Read guide Playbook8 min read
How to Sell on Facebook Marketplace: Local, Shipping, Fees & SafetyLocal pickup vs. shipped orders, the 10% shipped-order fee, meetup safety, scams to spot, and when Facebook Marketplace beats eBay.Read guide Playbook9 min read
Which Marketplace Should I Sell On? A Chooser by Item TypeMatch what you sell to where it sells: a table of item types and the 1–3 marketplaces that usually fit them best, with the trade-offs behind each pick.Read guide Playbook9 min read
How to Sell on Etsy in 2026: Vintage Rules, Fees, Offsite Ads & ShippingEtsy for resellers: the 20-year vintage rule, what you can’t list, every US fee from the $0.20 renewal to Offsite Ads, and calculated shipping with Etsy labels.Read guide Playbook9 min read
How to Sell on Grailed in 2026: Fees, Authentication, Shipping & OffersSelling designer, streetwear and menswear on Grailed: how listings are verified, the 6%/9% fee tiers and the $120 cliff, mandatory Grailed Labels, binding offers and bumps.Read guide Playbook10 min read
How to Sell on Reverb in 2026: Fees, Price Guide, Offers & Shipping GearReverb’s 5% + 3.19% fees with worked math, listing from the product catalog and Price Guide, offers, and how to pack and ship guitars and amps safely.Read guide Playbook10 min read
How to Sell on Discogs in 2026: Fees, Grading, Pressings & Media MailFind the exact pressing by catalog number and runout, grade media and sleeve, set shipping policies and Media Mail, and see what the 9% fee plus PayPal costs.Read guide Playbook10 min read
How to Sell on TCGplayer in 2026: Fees, Seller Levels, Condition & ShippingTCGplayer’s 10.75% + 2.5% + $0.30 fees with worked math, Level 1–4 listing limits, NM–Damaged condition rules, how to ship singles, and when eBay is better for a card.Read guide Playbook9 min read
How to Sell on StockX and GOAT in 2026: Fees, Levels & AuthenticationStockX Asks vs Sell Now and seller-level fees, GOAT’s commission, seller rating and cash-out fee, shipping to authentication, and when eBay’s 8% sneaker fee pays more.Read guide Playbook9 min read
How to Sell on Swappa in 2026: Fees, IMEI Rules, Photos & ShippingSell a phone, tablet or laptop on Swappa: the clean-IMEI and activation-lock rules, the verification photo, 3% + PayPal fee math and the two-day shipping rule.Read guide Playbook9 min read
How to Sell on ThredUp and Consignment in 2026: Payouts, Fees & When It PaysWhat ThredUp’s Clean Out really pays in 2026, what local consignment shops offer instead, and a simple test for when consigning beats selling it yourself.Read guide Playbook8 min read
How to Sell on The RealReal in 2026: Commission, Pricing & PayoutsThe RealReal’s 2026 commission chart by category, how consigning and authentication work, when you get paid, and when selling luxury yourself on eBay or Poshmark pays more.Read guide Playbook11 min read
How to Sell on Amazon as a Reseller in 2026: Fees, FBA, Gating & Used RulesA reseller’s guide to Amazon: Individual vs Professional, referral and closing fees with real math, FBA storage costs, ungating and invoices, used-condition rules and IP risk.Read guide Playbook9 min read
How to Sell Locally in 2026: OfferUp, Craigslist & Nextdoor Fees, SafetySell locally on OfferUp, Craigslist and Nextdoor in 2026: what each costs now that OfferUp is local-only, how to price for cash buyers, meet safely and spot the scams.Read guide Playbook9 min read
How to Start Your Own Reseller Website in 2026: Shopify Costs & TrafficWhen your own store beats marketplace fees, what Shopify and its alternatives cost in 2026, one-of-a-kind inventory, sales tax, and a $2,000/month cost comparison.Read guide Shipping
Cheaper labels, fewer mistakes, faster packing.
Playbook12 min read
How to Ship Clothes Cheap (Without Getting Adjusted)USPS Ground Advantage vs. Priority Mail, weight breaks, poly mailers, cubic pricing, label printers and 4×6 labels on every marketplace.Read guide Cardboard Box ResizerResize boxes to fit your items and stop paying to ship air.Read guide Pay for eBay Shipping Labels with a Credit CardStep-by-step guide to paying for eBay labels with a card instead of your payouts.Read guide Do I Need a Postage Scale?Why every online seller needs a scale, and our top picks.Read guide USPS Regional Rate BoxesWhat Regional Rate boxes were and when zone-based boxes made sense.Read guide Best Tape for ShippingOur top pick for shipping tape.Read guide Amazon FBA SuppliesThe common supply list for sending inventory to Amazon FBA.Read guide Money & Taxes
Fees, profit and the paperwork that comes with selling online.
Playbook13 min read
Reseller Fees Compared (2026): eBay, Poshmark, Mercari, Depop, Etsy & MoreSide-by-side seller fees for eBay, Poshmark, Mercari, Depop, Etsy, Facebook Marketplace, Whatnot and Vinted, with worked $25 and $100 examples and which platform fits which item.Read guide Playbook13 min read
Form 1099-K for Resellers: The 2026 RulesThe current 1099-K reporting threshold, what it does and does not mean for your taxes, hobby vs. business, cost of goods sold, deductions and the records to keep.Read guide The Hot List
What’s selling, what to grab at the thrift, one email a week. Free.